“We need to put bums on seats, Jonny,” said our client back in 2016. “You’re good at all that poster stuff so it’s up to you.”
The pressure was on. Without bums on seats they'd have no audience. With no audience they'd have no money. With no money, they wouldn't be able to pay us.
So, what did we do?
Did we stand on the street with a big hook from the theatre prop cupboard and drag people in?
No, but that might work. We’ll note that for later.
Did we leave a trail of chocolate hobnobs leading into the theatre?
No, but again that might work. Noted that one too.
Did we shout: “FREE THEATRE TICKETS” to grab people’s attention, then mutter: “for anyone from Madagascar” under our breath?
No. That wouldn’t work.
Attention-grabbing, well presented, memorable posters, striking social media graphics and press and PR that got people talking. Did it work? Shows sold out in 24 hours. Our client is still working with us now. Bravo.